The Art of Advertising

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About the exhibition

The Art of Advertising tells the story of British advertising from the mid 18th century to the 1930s through an incredible collection of handbills, trade cards, novelties, posters and much more. Drawing on the Bodleian’s renowned John Johnson Collection of Printed Ephemera, one of the largest and most important collections of printed ephemera in the world, the exhibition will reveal how advertisements reflect social attitudes over time while showcasing some of the finest examples of advertising illustration and commercial art.

The Art of Advertising will open with a special reception and private view exclusively for Friends of the Bodleian and our partners. To receive an invitation to this reception and see the exhibition before it opens to the public, join the Friends of the Bodleian today

 Location

The Treasury, Weston Library, Broad Street, Oxford, OX1 3BG

 Wheelchair access

The Weston Library is wheelchair accessible.

 Admission

Admission free.

 Opening times

Monday to Saturday - 10am-5pm

Sunday - 11am-5pm

 

 The curator

  • Julie Anne Lambert

Printing Processes

Related events

Abstract poster of women and Morris Oxford car

 

Events in the "How it's done"

How it's done: Relief printing

  ON HOLD

An illustrated talk on the historical development of relief printing techniques for type and images in the context of advertising ephemera. Followed by a printing demonstration and a hands-on session.

Read more

 

How it's done: Intaglio printing

  ON HOLD

An illustrated talk on intaglio printing including copper engraving and etching, looking at the influence of these processes on letterforms and images with a focus on advertising ephemera. Followed by a printing demonstration and a hands-on session.

Read more

 

How it's done: Lithographic printing

  ON HOLD

An illustrated talk on the invention of lithography and offset lithography and the consequent impact on advertising in the nineteenth century and technical developments in the twentieth century when lithography became the dominant printing process. Followed by a printing demonstration and a hands-on session.

Read more

 

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